Before we proceed, let us first discuss the methods of online advertising to strengthen our case as to why offline media advertising is beneficial to your business.

The most prominent advertising and marketing medium for your products and services is the website. One important pre-condition for the website to really function as an effective medium is that there should be visitors to it. To drive traffic to a website, online companies use search engine optimization techniques such as the use of the right keywords, RSS feeds etc. Yet given that there are millions of registered websites and majority of them opting for these methods to increase traffic, the job becomes very complex. While the importance of search engine optimization techniques can not be undermined, businesses and organizations can improve traffic to their websites by advertising in offline media to spread their message and create an awareness of their websites. For example, you can advertise with Web Windows, UK who make colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for smaller advertisers. The huge national exposure that comes of appearing in these publications helps website owners substantially increase their traffic. The reason for this is obvious. Newspapers have a wide audience reach and statistics reveal that majority of the people do browse through them more leisurely during the weekends. So if you advertise in a newspaper, chances are that your potential clients would be able to see the advertisement of your website. So all said, through offline advertising you can target your required age groups and social demographics and reach consumers with higher disposable incomes.

Then again, another option for online advertising is Google’s AdWords program that lets you bid for certain keywords that define your product or service. The trouble with this is that you have to pay higher for keywords to be placed on the first page of the search results. Secondly, you have to pay for every click that is recorded on your advertisement. But the catch here is that all clicks may not convert into sales which means that you have to pay for clicks that do not have any conversion value. So why not re-plan your advertising budget and more so if you are a small business, and take advantage of offline media such as newspapers and national magazines to advertise your offerings? As already stated, offline media is still extremely powerful and not all people go to the Internet to search for offerings. However, if you place an advertisement in the newspapers defining clearly the advantages of your products and services, you can tempt the not-too-savvy Internet users to simply log on and visit your website.

Going by the above discussion, if yours is a small business the best option to increase the traffic to your website would be through offline media advertising of your website. You can use the services of Web Windows, an online company based in the UK, which ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at effective costs. Advertise and see the results for yourself.

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Webwindows is superior in services as compared to other offline marketing agencies because it makes colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for small businesses to advertise their online offerings. By having your advertisement published in a classified advertisement in the Webwindows page, you are able to reach the right customers. You can seek the help of Webwindows representatives to select the right newspapers and magazines based on factors such as publication type, demographics and location to reach your target audience.

Advertising in the newspapers with Webwindows, you can also reach the right markets. The Webwindows page is read by key decision makers who can really make a difference to your business. It goes without saying that people who read newspapers generally belong to the affluent and educated class who have access to the Internet. By advertising on the Webwindows page in newspapers and magazines you are actually targeting a very focused group who can make a difference to your business.

Advertising in the offline media with Webwindows, you can reach an audience that reads classified advertisements. Research shows that a majority of people, who read about products and services advertised in newspapers, use the Internet to find more information. Then again many consumers actually make a purchase following their additional research. This is the power Webwindows gives you when you advertise your online business with them.

Webwindows is also superior in that it specifically provides its advertising space to small and medium-sized businesses to advertise their online business in seven leading newspapers and magazines in the UK. Webwindows special colour supplement appears in leading newspapers such as The Guardian, The Observer, and magazines such as Sunday Telegraph Magazine, and The Observer Magazine. The advantage of advertising on the Webwindows colour page is that the classified advertisements are read by people who are looking for attractive deals on the Internet. Reading a classified advertisement on the Webwindows page saves them the trouble of searching for these products and services on the Internet and they can go directly to the URL mentioned in the advertisement.

The recent studies clearly point to the fact that in Britain the most effective form of advertising is print advertising or advertising in the newspapers and magazines. Webwindows realized the power of the print media in promoting online sales and services and has been using the print media to provide advertising space for online businesses for the last ten years. The foresight and a deep understanding of the psychology of the consumers are two very basic requisites for the success of any advertising and marketing strategy. Webwindows through its services has proven that it is well ahead of its times and knows how best to promote its clients’ businesses.

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The results of the research aptly demonstrate the importance of advertising in newspapers and other print media to boost online sales. Earlier research on the subject also points to the fact that newspapers continue to dominate as popular mediums of advertising for consumers in the USA and the UK.

Confirming this trend, John F. Sturm, Newspaper Association of America (NAA) president and CEO, said, “The study also shows the trust consumers place in newspaper ads and the benefits of advertising in both mediums to reinforce consumer confidence in those products and services.”

All said, the study lends support to the belief that the print media plays a powerful role in driving and motivating people to conduct additional research on the Internet for more information. In other words, this means that newspaper advertising is an effective method to drive traffic to websites. Combine newspaper advertising with online advertising and what you get is more consumers purchasing your offerings. Both forms of advertising reinforce consumer confidence in the products and services.

One reason for the impact of newspapers in advertising is that newspapers form an integral part of people’s daily experiences. Given the type of consumer interactions that are now taking place online in social networking sites, it becomes all the more important to reinforce brand images and direct responses through newspaper advertising.

It is not without reason that more and more companies are today turning to the print media as an effective channel for their advertising campaigns. That newspaper advertising plays an important role in increasing web traffic, is reiterated by the figures released in the report. Of all the people who researched the product advertised in the newspaper, 67 percent went online to search for more information. Compare this figure to 48 percent who visited a store, 23 percent who called a store and 23 percent who asked a friend and you will realize the power of newspaper advertising in driving traffic to websites.

Around 48 percent of the people polled for the study revealed that their trust level towards a product advertised online increased manifold when they saw it advertised in the newspaper also.

Given the above, it becomes clear that if you want to succeed online you must advertise offline also. So if you want to increase traffic to your website, advertise your site in the newspapers and magazines. In the UK, you can advertise your services through Web Windows, an online company that ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at very cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales, increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.

Online advertising is overtaking newspaper advertising

Webwindows feels that this is not the case and supports its case with the latest research results. Studies show that consumers put more trust in the print media than they do on the online media. Newspapers have been around for centuries and Webwindows realizes better than others, how they are intricately woven into the psyche of the consumers. According to some reports people tend to trust a product more if they see it advertised in the print media. There are many who log on to the net to search for more information about it.

So according to Webwindows, newspaper advertising or offline advertising is far from dead; it has now emerged as the most effective way to advertise online business. To effectively harness the power of the offline medium, Webwindows has a special color page in seven leading newspapers in the UK. Small and medium sized online companies can place their classified advertisements in the Webwindows page that appears in the weekend supplement sections of seven broadsheet newspapers.

Online advertising is cheaper than newspaper advertising

This is another myth associated with newspaper advertising. Webwindows suggests that online companies can use the budget set aside for online advertising, that is, buying keywords and paying per clicks, for offline advertising or advertising in newspapers. Newspapers have a wide local reach. Then again people who see your advertisement in classified sections, such as the Webwindows page that is completed dedicated to small and medium sized online businesses, will in most probability go to your site if they are interested in the offerings that you have advertised. So through the newspapers you reach a more focused group of customers. Webwindows believes that there are more chances of your offline advertisement bringing in sales opportunities than online advertisements.

The latest trend is to promote small online businesses through offline advertising. For example, you can advertise your online business through Webwindows. A UK based company, Webwindows offers small businesses the opportunity to advertise their online offerings on a colour supplement in the leading newspapers and magazines in the UK. The advantage of this is that the Webwindows page is completely dedicated to online businesses and so is specifically visited by people who want to make some online purchases from the comforts of their home without driving the distance to stores.