Veteran Marketing Company

A recent research commissioned by Google and conducted by Clark, Martire & Bartolomeo has thrown up some interesting facts related to newspaper advertising. According to the report, consumers often research products and services on the Internet after they see them advertised in the newspapers. The study indicates that two-thirds of the people turn to the Internet to research for more information for the products advertised in the newspaper. Then again, 70 percent of the people from this group actually do make purchases following the research.

The results of the research aptly demonstrate the importance of advertising in newspapers and other print media to boost online sales. Earlier research on the subject also points to the fact that newspapers continue to dominate as popular mediums of advertising for consumers in the USA and the UK.

Confirming this trend, John F. Sturm, Newspaper Association of America (NAA) president and CEO, said, “The study also shows the trust consumers place in newspaper ads and the benefits of advertising in both mediums to reinforce consumer confidence in those products and services.”

All said, the study lends support to the belief that the print media plays a powerful role in driving and motivating people to conduct additional research on the Internet for more information. In other words, this means that newspaper advertising is an effective method to drive traffic to websites. Combine newspaper advertising with online advertising and what you get is more consumers purchasing your offerings. Both forms of advertising reinforce consumer confidence in the products and services.

One reason for the impact of newspapers in advertising is that newspapers form an integral part of people’s daily experiences. Given the type of consumer interactions that are now taking place online in social networking sites, it becomes all the more important to reinforce brand images and direct responses through newspaper advertising.

It is not without reason that more and more companies are today turning to the print media as an effective channel for their advertising campaigns. That newspaper advertising plays an important role in increasing web traffic, is reiterated by the figures released in the report. Of all the people who researched the product advertised in the newspaper, 67 percent went online to search for more information. Compare this figure to 48 percent who visited a store, 23 percent who called a store and 23 percent who asked a friend and you will realize the power of newspaper advertising in driving traffic to websites.

Around 48 percent of the people polled for the study revealed that their trust level towards a product advertised online increased manifold when they saw it advertised in the newspaper also.

Given the above, it becomes clear that if you want to succeed online you must advertise offline also. So if you want to increase traffic to your website, advertise your site in the newspapers and magazines. In the UK, you can advertise your services through Web Windows, an online company that ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at very cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales, increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.

With the advent of the Internet many businesses were taken in by the low-costs, easy availability and global reach of the online media and felt that this was the best possible medium to create awareness and promote their goods and services. Webwindows realized that while the popularity of the online media could not be discounted, yet the actual of power of advertising still lay with the print media. Webwindows belief has been reiterated by the results of recent studies by Google and other companies. The results clearly point to what Webwindows has been saying and promoting all along: For an online business, there is no better way to reach your target audience than by advertising in newspapers and magazines. Then there are other myths about media advertising for which Webwindows has a clear cut answer.

Online advertising is overtaking newspaper advertising

Webwindows feels that this is not the case and supports its case with the latest research results. Studies show that consumers put more trust in the print media than they do on the online media. Newspapers have been around for centuries and Webwindows realizes better than others, how they are intricately woven into the psyche of the consumers. According to some reports people tend to trust a product more if they see it advertised in the print media. There are many who log on to the net to search for more information about it.

So according to Webwindows, newspaper advertising or offline advertising is far from dead; it has now emerged as the most effective way to advertise online business. To effectively harness the power of the offline medium, Webwindows has a special color page in seven leading newspapers in the UK. Small and medium sized online companies can place their classified advertisements in the Webwindows page that appears in the weekend supplement sections of seven broadsheet newspapers.

Online advertising is cheaper than newspaper advertising

This is another myth associated with newspaper advertising. Webwindows suggests that online companies can use the budget set aside for online advertising, that is, buying keywords and paying per clicks, for offline advertising or advertising in newspapers. Newspapers have a wide local reach. Then again people who see your advertisement in classified sections, such as the Webwindows page that is completed dedicated to small and medium sized online businesses, will in most probability go to your site if they are interested in the offerings that you have advertised. So through the newspapers you reach a more focused group of customers. Webwindows believes that there are more chances of your offline advertisement bringing in sales opportunities than online advertisements.

The latest trend is to promote small online businesses through offline advertising. For example, you can advertise your online business through Webwindows. A UK based company, Webwindows offers small businesses the opportunity to advertise their online offerings on a colour supplement in the leading newspapers and magazines in the UK. The advantage of this is that the Webwindows page is completely dedicated to online businesses and so is specifically visited by people who want to make some online purchases from the comforts of their home without driving the distance to stores.