Veteran Marketing Company

For the completion of this task the author chose three advertisements, which were taken from a traditional advertising media, particularly from a magazine. It is common knowledge that on-line advertisements have started to bring more profit then traditional advertising which people observe on TV and which is printed. Nevertheless, there still exist companies that prefer using traditional ways of advertising and do not pay as much attention to Internet. Each company is free to choose the best way to spread their products around the consumers. Here, there is a list of three web site addresses that were taken from traditional advertising media.

They are:

1. www.samsung.com

2. www.nescafe.com

3. www.guerlain.com

The first one is an advertisement of a mobile phone, the second one is a coffee advertisement and the last one is an advertisement of a lipstick.

1. Samsung. Analyzing the first advertisement of the Samsung Company is it necessary to point out its stress on style, which the mobile phone may bring to its owner. It needs to be said that the web address is placed in a very interesting manner. It is almost impossible to see it right away, unless a person knows it is supposed to be there. The web address is situated at the very bottom of an A4 page and is written in letters that only a person with a very good sight can see. The problem of this advertisement is that it does not encourage visiting the company’s web site at all. It therefore implies that only a person that will be deeply interested in the product will find the web site address and visit it. The advertisement depicts a young woman having her hair done by a stylist and talking on the phone at the same time. The slogan of the advertisement is – “Be fashionable”. The printed advertisement basically calls the reader to become fashionable with the new Samsung mobile phone model. After finding the web address on the advertisement the author was amazed by the discrepancy of the traditional media advertisement and the web site of the company. The message of the printed advertisement gets completely lost among numerous advertisements of other events and products: starting with the new “Fantastic 4” movie and ending with a new 2005 tour being offered. The site honestly distracts from the image of the product offered in the traditional media advertisement. The web site generally is very “faded” in comparison to the printed version of the advertisement. Any person will feel a disappointment that results from this contrast.

2. Nescafe. In its printed advertisement the Nescafe Company offers its exotic Nescafe Cap Colombie. It is full of refinement, tenderness and attraction for the person looking at it. The web address of the company is situated at the right corner of the page. The only thing that hands it out is it white color on a red background. The letters are small and the address does not catch the viewer’s attention at once. At the same time it is quite observable and not impossible to find, though not allocated by no means. It stores the Arabic style of the whole advertisement and seems to be rather harmonious within the advertisement. Though the address is not very remarkable the advertisement still makes the viewer come and see that web site of the company for more exclusive coffee. The message of tenderness with which the coffee is made can be felt in every detail of the advertisement. A beautiful body and tender hands holding the Cap Colombie coffee assure the consumer that the quality of the product will be the highest possible one. The web site does not lose this atmosphere, but it also underlines the possibility of uniting people through coffee. It shows the hands of two people holding a cap of coffee each. The viewer can almost feel the unity through the unity of tastes, through the unity of making the right choices – like the right choice of coffee. The web site confirms the message from traditional advertisement that Nescafe is really the best coffee company in the world.

The web site distracts form the image on the printed advertisement; nevertheless it reinforces the desire of the consumer to get acquainted with other sorts of coffee for making a choice that will emphasize his uniqueness.

3. Guerlain. Guerlain is traditionally a company that prefers traditional advertising media. The web site address is located with the elegance that only Guerlain cosmetics could perform. The letters of the web address are small; nevertheless they are placed on the neck of the model advertising Guerlain new lipstick in a way that makes the address very noticeable. The aristocracy of the advertisement, including the web site address location forms an outstanding atmosphere of luxury for the consumer. This makes it impossible not to visit the web site of the company. The brevity and simplicity of the slogan, which says: ”Lipstick. Color and Shine” on the printed advertisement, adds to the atmosphere of luxury, where words just disturb the minds of the consumers. The web site communicates the same massage in the most brilliant way starting with the very first words: “A trace of myself in the memory of others”. The web site supports the idea that with the help of Guerlain cosmetics both men and women can create new identities, which will completely correspond to what they really are. The web site is seems to give the consumers the guarantee that they will be elegant and beautiful with the help of Guerlain cosmetics, just like the girl with perfect lips on the printed Guerlain advertisement. The web site definitely reinforces the image of the product and in some fantastic way it makes the potential consumer think that the lipstick is not the only thing he needs and that only Guerlain is keen for making the person brighter and more beautiful in every way. This effect is achieved through the sensitive selection of the words used for depicting the products. These words make the consumer feel like Guerlain really cares for making him look and therefore feel better.

Let’s take a look at how advertising is done for your niche websites. Many of you who are interested in Internet niche marketing will focus on creating websites which either promote products or services which you sell directly or entice website visitors to click on an advertiser’s link. The former is typically considered a commercial website while the latter typically refers to a pay per click website where the website owner profits when the users click on the advertisers’ links. In this article we will examine both types of websites and will discuss options for finding advertisers for each type.

Advertising for a Commercial Website

As previously mentioned a commercial website is one in which the website offers products or services for sale directly. In this scenario those who operate the website are generally profiting through the sale of products or services. However, this is not the only possibility for revenue. Savvy Internet marketers realize the opportunity for placing advertising on their website. You, the marketer may still profit from sales through your website but may also profit through these advertisements as well.

One obvious possibility for profit is through sale of advertisement space on the website. In this case the advertiser may pay you the website owner a monthly fee to run a particular advertisement for a set period of time. Here the you website owner collects their fees in exchange for displaying the advertisement and the profit is not linked to sales generated for the advertiser.

The key to finding advertisers for a commercial website is to select another website which complements your products and services without directly competing for your business. For example a website which sells surfboards and surfing lessons may solicit advertisements from companies who sell bathing suits. This is a symbiotic relationship because the owner of the surfboard website receives the advertising dollars and the owner of the bathing suit website receives the potential for increased website traffic.

When searching for an advertiser it is wise to be prepared to provide them with useful information. Information which will be particularly relevant to potential advertisers is current search engine rankings and recent traffic statistics. This is important because the advertiser wants to know the potential for increased traffic to his website. An advertiser is much more likely to invest in advertising on a top ranking website with high traffic than on a poor ranking website with few monthly visitors.

Finding Advertisers for a Pay per Click Website

Generally speaking, pay per click websites are informational websites which provide content and information relative to the advertisers on the website in an attempt to entice visitors to click on the advertiser’s links. Pay per click campaigns may also run on commercial websites but when this is the case they are considered to be a secondary form of profit.

Finding advertisers for pay per click websites is often a simple process. This process is usually simplified by the fact that the advertiser is not paying the website owner for just placing the ad on the website. The advertiser pays the website owner when visitors click through the link to his website. This lowers the risk for the advertiser by ensuring he is only paying for visitors who actually enter his website.

There are many free programs available, where relevant advertisements are served to websites. Google AdSense is one example of this type of program. In this program, websites are evaluated for content and relevant advertisements are placed on the website each time it is viewed. Some of these advertisements may pay per impression meaning the website owner generates revenue each time the advertisement is displayed but the majority of these advertisements are pay per click meaning the revenue is generated when a user clicks on these links.

There are also other programs available which operate essentially as link exchanges. These programs will require you to display a certain number of advertisements on your website in exchange for each website which displays an advertisement for your website. These programs are very convenient because you don’t have to search for advertisers but the downside is you may not have much control over the advertisements which are placed on your website.