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Web Marketing Strategy Number 9 – Social Media For Your Home Internet Business Opportunity

admin — Wed, 12 Jan 2011 05:19:41 +0000

Social Media as a web marketing strategy is all about building trust and relationships with your potential business partners. Social Media is great vehicle which allows your prospects the opportunity to get to know you on a personal level without any sales pressure. Potential business partners are given the opportunity to observe you without feeling obligated to joining your home internet business opportunity. Youtube have all types of video that may be viewed but amazingly producing a perfect video is not required. The desire of the viewer to connect with you on a personal level far outweighs perfection in the actual video.

As I write this post there are two Social Media sites in the Top 10 on Alexa Facebook (#2) and YouTube (#4). MySpace (#12) and Twitter (#15) have slowly crept out of the Top 10 which warrant the question is Social Media a fad? The vast amount of people using Social Media on a daily basis suggests that it is not a fad. Facebook is a great way to generate leads for your home internet business opportunity. YouTube is a great way to integrate video into your web marketing strategies.

YouTube is a great media where potential business partners have the opportunity to see you as a person. The video should be a natural video where perfection is not necessary. Your partners are looking for an expert that have similar background and is like them to a certain degree. Facebook allows your potential business partners to see you as an individual with the groups you are associated, your profile, friends, etc. Social Media lets them watch you and your actions from afar without having to commit to your home internet business opportunity.

Web marketing strategy using Social Media is very necessary in getting your home internet business opportunity to the next level. When I sold a home care system door to door many years ago the product I sold was great but until my prospect trusted me no sale was ever made. I had a very short time in the sale process to get them to purchase my product. I had one chance and no other opportunity to make the sale. The advantages of the internet provide you the opportunity to attract potential

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Web Marketing Strategy#9: Social Media For Your Home Internet Business Opportunity

admin — Mon, 10 Jan 2011 21:58:23 +0000

Social Media as a web marketing strategy is all about building trust and relationships with your potential business partners. Social Media is great vehicle which allows your prospects the opportunity to get to know you on a personal level without any sales pressure. Potential business partners are given the opportunity to observe you without feeling obligated to joining your home business job opportunity. Youtube have all types of video that may be viewed, but amazingly producing a perfect video is not required. The desire of the viewer to connect with you on a personal level far outweighs perfection in the actual video.

As I write this post there are two Social Media sites in the Top 10 on Alexa Facebook (#2) and Youtube (#3). MySpace (#18) and Twitter (#12) have slowly crept out of the Top 10 which warrant the question is Social Media a fad? The vast amount of people using Social Media on a daily basis suggests that it is not a fad. Facebook is a great way to generate leads for your home business job opportunity. Facebook have become one of the most effective ways to getting targeted leads over using PPC marketing. Youtube is a great way to integrate video into your web marketing strategies.

Youtube is a great media where potential business partners have the opportunity to see you as a person. The video should be a natural video where perfection is not necessary. Your partners are looking for an expert that have similar background and is like them to a certain degree. Facebook allows your potential business partners to see you as an individual with the groups you are associated, your profile, friends, etc. Social Media lets them watch you and your actions from afar without having to commit to your home business job opportunity.

Web marketing strategy using Social Media is very necessary in getting your home business job opportunity to the next level. When I sold a home care system door to door many years ago the product I sold was great, but until my prospect trusted me no sale was ever made. I had a very short time in the sale process to get them to purchase my product. I had one chance and no other opportunity to make the sale. The advantages of the internet provide you the opportunity to attract potential business partners over an indefinite amount of time.

OOH Advertising: Out-of-Home Advertising Boosts Impact of Other Media, Delivers Sales Lift

admin — Thu, 06 Jan 2011 06:41:50 +0000

A new study from Clear Channel Communications and MarketShare Partners demonstrates the benefits marketers can expect from adding out-of-home advertising to their media mix.

Marketers looking for evidence that out-of-home advertising can improve sales and amplify the effectiveness of their other advertising need look no further than a new study from Clear Channel Communications and MarketShare Partners.

The study, “How Out-of-Home Advertising Works,” examines the return on investment of using out-of-home advertising as an ingredient in a larger marketing mix. Specifically, the report finds OOH advertising provides a significant, incremental sales lift that equals, or is often greater than, other drivers.

“After careful analysis of thousands of marketing optimization models, and considering decades of research and applied marketing science, independent research from MarketShare Partners conclusively shows that OOH is an effective marketing vehicle and should be included as a component of the optimal marketing mix across a broad range of industries,” said Debbie Reichig, senior vice president of Business Development and Marketing at Clear Channel Outdoor.

So what can marketers expect from OOH advertising? Quite a lot, actually. A press release announcing the report outlines some of key benefits, including:

*Adding OOH in the media mix, for industries and products where it provides observable sales lift, makes other media more effective.

*OOH can provide a significantly higher sales lift in conjunction with TV when the creative messaging is coordinated across platforms.

*OOH can provide a significantly higher sales lift in conjunction with radio when there is a call to action.

As I’ve discussed before, out-of-home advertising using a medium such as digital signage networks is making great strides these days. Recent developments in technologies and techniques to count audience elevate the stature of OOH advertising in the minds of marketers and ad agencies alike.

The latest study from Clear Channel Communications and MarketShare Partners advances the medium further still. It not only demonstrates how OOH ads can provide a sales lift when used together with radio and TV advertising, but it makes specific recommendations on the optimum allocation of marketing resources to out of home.

The study finds the best allocation of marketing dollars to OOH advertising falls somewhere between 5 percent and 25 percent of the total advertising budget for most products and brands.

While some may discount this study as self-serving -after all Clear Channel Communications recently announced its recommitment to OOH ad networks and is one of the largest purveyors of outdoor advertising in the world- to do so would be shortsighted in my opinion. Sure this company has an interest in OOH advertising, but both Clear Channel and MarketShare Partners have an equally strong interest in protecting their reputation in the industry. To do anything other than to look honestly and completely at OOH advertising in the report would be harmful to both enterprises.

I applaud the companies and the release of “How Out-of-Home Advertising Works.” The study offers the advertising and marketing communities key insights at this important stage in the development of OOH advertising on digital signage networks. Not only does the study demonstrate how OOH advertising can help marketers achieve their goals, it quantifies what portion of their ad budgets should be allocated to this medium to maximize the effectiveness of their advertising efforts.

Print Media Advertising For Operating From Home

admin — Tue, 04 Jan 2011 12:21:15 +0000

Print media advertising is typically forgotten by online entrepreneurs and home staff, but it’s a media that could give smart results. When advertising a operating from home business using print media advertising, one of the most necessary factors for a successful advertising campaign is the advertising supply, and its choosing ought to be more often than not based on circulation. This looks simplicity itself, since it’s merely a matter of placing his advertising ads where they will reach the best variety of individuals to interest them in his working from home business chance at the tiniest cost. Quantity and quality of circulation is all the printing advertising source has to supply him-nothing else. If he buys a set of pants at a clothing store, some retailers, can “give” a combine of suspenders. The printed media hasn’t any legitimate suspenders to throw in. It is their circulation that determines the price of the advertising ads space he buys. Nonetheless the average working from home business owner doesn’t obtain anything more carelessly than he buys circulation from print media advertising sources. He would not procure twelve dozen pants if he solely received six dozen pants. If he would adopt this business policy in buying circulation for his advertising ads he would save a considerable quantity of money. He ought to perpetually need the known circulation from any printed advertising media. If you are an online entrepreneur or home worker that advertises using print media advertising while not inquiring concerning circulation, let’s try to convince you rationally. Suppose you applicable say $ a hundred for printing flyers concerning your earn a living from home opportunity. Naturally you ask your printer how many he will print for that sum. Currently suppose the printer tells you that it’s none of your business how many he will print for your 0. Would he get the order? Guess not. Well, do not you notice that in shopping for advertising ads area from an advertising source that refuses to inform you just what its actual circulation is, it’s receiving just such an order from you? Therefore have nothing to do with the publisher who refuses to weigh out his circulation for you. Do not be happy together with his mere statement. Make him prove it. If he refuse to do therefore you’ll be bound that he’s trying to sell you a gold brick. The legitimate circulation of a printed advertising supply is the amount of complete copies of every issue used to provide its subscribers, news corporations, and office sales and such sample copies as are legitimately used for the purpose of securing new subscribers. It prices a publisher a certain quantity of money to provide advertising house in its printed media. To the current price he adds a profit, which makes the worth you acquire it. He sells you the blank advertising house and agrees to send that house to a certain range of people. That is all you get from a printed advertising source and it’s all you are entitled to-from him. It’s now “up to you” to make the advertising space you get worth additional than the price you purchase it. You must treat it as the farmer treats the soil. You need to cultivate and irrigate the house; you must sow the kind of seed to that the area is best custom-made; perhaps rotation of crops will be necessary. You must do everything that’s necessary to form the harvest profitable. That means that if you have taken good care of your print media advertising and there are no acceptable results … perhaps it’s time to rotate your work at home business opportunity rather than your advertising source.