Veteran Marketing Company

A recent research commissioned by Google and conducted by Clark, Martire & Bartolomeo has thrown up some interesting facts related to newspaper advertising. According to the report, consumers often research products and services on the Internet after they see them advertised in the newspapers. The study indicates that two-thirds of the people turn to the Internet to research for more information for the products advertised in the newspaper. Then again, 70 percent of the people from this group actually do make purchases following the research.

The results of the research aptly demonstrate the importance of advertising in newspapers and other print media to boost online sales. Earlier research on the subject also points to the fact that newspapers continue to dominate as popular mediums of advertising for consumers in the USA and the UK.

Confirming this trend, John F. Sturm, Newspaper Association of America (NAA) president and CEO, said, “The study also shows the trust consumers place in newspaper ads and the benefits of advertising in both mediums to reinforce consumer confidence in those products and services.”

All said, the study lends support to the belief that the print media plays a powerful role in driving and motivating people to conduct additional research on the Internet for more information. In other words, this means that newspaper advertising is an effective method to drive traffic to websites. Combine newspaper advertising with online advertising and what you get is more consumers purchasing your offerings. Both forms of advertising reinforce consumer confidence in the products and services.

One reason for the impact of newspapers in advertising is that newspapers form an integral part of people’s daily experiences. Given the type of consumer interactions that are now taking place online in social networking sites, it becomes all the more important to reinforce brand images and direct responses through newspaper advertising.

It is not without reason that more and more companies are today turning to the print media as an effective channel for their advertising campaigns. That newspaper advertising plays an important role in increasing web traffic, is reiterated by the figures released in the report. Of all the people who researched the product advertised in the newspaper, 67 percent went online to search for more information. Compare this figure to 48 percent who visited a store, 23 percent who called a store and 23 percent who asked a friend and you will realize the power of newspaper advertising in driving traffic to websites.

Around 48 percent of the people polled for the study revealed that their trust level towards a product advertised online increased manifold when they saw it advertised in the newspaper also.

Given the above, it becomes clear that if you want to succeed online you must advertise offline also. So if you want to increase traffic to your website, advertise your site in the newspapers and magazines. In the UK, you can advertise your services through Web Windows, an online company that ensures that every advertising pound you spend is spent wisely. Through them, you can have your advertisement placed in all major newspapers in the UK at very cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales, increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.

Business to business marketing online Internet style. This is not a new marketing technique. In fact, the design of having two or even more businesses help to endorse one another products and services is a tried and true method that has provided profitable results for most entities involved. Knowledgeable business owners and webmasters recognize the enormous value brought to their company by business-to-business marketing. Marketing online offers another dimension with enormous reach that will allow businesses to continue their networking efforts in the virtual and viral world that the Internet provides.

Lets say for example that a brick and mortar company like a dog grooming business will benefit and gain customers from displaying advertisements at the local veterinarian offices. Dog owners, who trust these veterinarians are more likely to take their pets for a professional grooming to a business recommended by an already trusted establishment, like their local vet. On the other hand, the clients of the dog grooming business will be most likely those who need a veterinarian for their pets, and they will most likely trust the vet suggested by the professional grooming business who already has an reputable relationship with them. The same concept applies to business-to-business marketing; The Internet simply adds a new aspect to this method.

If the local pet grooming business and the veterinarian both have a website it will permit for further business-to-business marketing, Internet style. Since the services provided by the pet grooming business and veterinarian only tangentially overlap, they are not in direct competition with one another, but instead will be able to do business-to-business marketing online in the truest sense of the term.

These businesses could then continue with this business-to-business marketing method with other related businesses. For example the Pet grooming business could establish a relationship with pet magazines, animal shelters and other groups that are not in direct competition with each other.

This form of business-to-business marketing has become commonplace online and savvy webmasters and business owners have been taking advantage of this viral marketing method in many different forms. Website owners will cross promote each other’s products, services and business opportunities to each others subscribers lists in an email marketing campaign. Or just place ads on each other’s websites.

Finding these business-to-business marketing opportunities are not as hard as you would think. Perhaps you are starting a new website promoting your own type of network marketing opportunity and need a professionally designed website. The design company you hire to design your website could benefit from new people you recruit into your new business. Just as you could benefit from people looking for website design that need a business to promote on their new website.

So now you have your new network marketing website designed and need to add content to it. You then hire a ghost writer, establish a relationship and before you know it they are sending you prospects and you in turn send them back to first the website design company and then to the ghost writer. All of related but non-competing businesses start benefiting from the viral nature of business-to-business marketing online. Next you need your site optimized for the search engines, OK, OK, I’ll stop now, but you get the picture right?

These are highly viral and lucrative methods that all involved can benefit from. The next time that you do business with another business remember to look for the business-to-business marketing opportunity.