Advertising adds a personality to the business and its product. The advent of modern technologies has made the rural population more techs –savvy than the urban population. Advertising, by painting on the walls, to spread messages are no more appreciated. Today with the penetration of mobile phones, cable television, with a better research technique in advertising, it follows the right strategies and initiatives to deliver the right message to the right consumer. The small villages and towns that ones thought to be just a dot on the map are attracting attention of MNC’s .Television advertising... 

Expenditure in advertising is increasing in spheres like health, education and travel, in spite of recession and down sliding in some such as retail but luxury segment is much more stable. Advertising has become target oriented featuring holding capacity of its loyal customers. Television Advertising:- Television advertising is after all the art of nailing its consumers to loose off money on the products advertised. Television advertising effects globally, targeting the consumer’s attitude with increased aggression, breaking down the boundaries with growing new audience and... 

When we talk about advertising, we generally refer to commercial advertising or paid advertising done through traditional channels such as newspapers, magazines, radio and TV. The other advertising medium that has taken the world by storm is the Internet. Advertising, as the term is used today, is then broadly classified under two sections, Traditional advertising and online advertising. Before discussing how to devise an effective advertising strategy, we first need to understand the different types of advertising channels available to us.   As said, traditional advertising channels include...