I watched a Mad Men marathon July 4th weekend.  I had to prepare for the new episodes that begin July 25th.  This was a must do.  I love this drama as much as I loved Law and Order; and the Sopranos. Well, I took notes whenever the advertising team actually worked on ad copy.  Here is what I learned: Advertising is based on one thing – i.e. happiness! Freedom from fear Whatever you are doing, it’s ok – and you are ok Mad Men Example #1 – instead of revealing that cigarettes are poisonous, state that cigarettes are toasted tobacco leaves (say whatever you want) Mad Men Example #2... 

Online pay-per-click advertising, also known as PPC advertising, is one of the most popular ways to get traffic to your website that are used today. Advertising in online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. It will help you determine which PPC campaign management program is suitable for your business. There are many organizations or agencies that offer related services for well-managed PPC advertising. When using a ppc search engine you bid on keywords or keyword phrases that your targeted... 

If you are ready to work your way up in your preferred advertising agency then glance at a career of an advertising sales director. This is a supervisory post, and if you knew, you only had to manage a group of advertising sales reps then vouch for valuable info. A director of advertising sales, starts from sales management to budgets, advertising projections and technicalities of the suited ad or product. This is one job where you have to be all ready, communicative; self motivated, presentation savvy, do great oral and written comprehension, and be up smart. Well, if this interests you, then... 

Advertising is one sector with upfront creativity and spontaneity, it fluctuates, changes, varies from time and to time, and is counted as the “selling cost” of a commodity. Well that’s in economics, but as the jobs include advertising sales reps, copywriters, advertising sales director, entry level jobs, advertising manager, executive, supervisor, publishing, account executive, assistant, analyst, content-writing, consultant, operations, and retail executive jobs, advertising job profile adhere to certain requisites. You obviously wouldn’t get an executive post right after...