Like any other MLM businesses, Elur’s mission is to remain, “dedicated to the advancement of the science of anti-aging and wealth development. ELUR has positioned itself through its unique and in demand product lines and one of a kind distributor compensation model to effectively address and solve the two key issues of poor health and unbalanced wealth.”

To me, I cannot tell as to what will happen in the next month in its launching online. With regards to beating other networking companies online? It is surely difficult to determine. Well, looking at its rumored upcoming launch in the internet on July 16, 2010, I will keep track on that.

Yet, what’s unique about Elur that I found out is their compensation plan. Wonder what it is? I bet you, as well would have heard this for the first time or the other way around. The company’s income plan is LINEAR model, which offers payouts of not only downline distributor sales, but also side reaching members as well.

For the benefit of the readers, you might be interested with their products which are being designed for each person’s need. Currently, the company has its four core products: Elur MIND, Elur CARDIO, Elur IMMUNE, Elur MULTI V.

According to the company’s blog, Elur MIND can stimulate alertness, concentration and mental clarity while Elur CARDIO is designed to lower bad cholesterol levels by over 30%, triglycerides by over 20%, blood sugar by over 20% and helped to raise good cholesterol in your body by 30%.

Can’t get enough of the two? Well, maybe Elur IMMUNE is all you need to boost your immune system and it was also claimed to have been used in clinical tests. On the other hand, this last product is Elur MULTI V which is formulated in combination with different natural bioavailable vitamins, mineral, plant sterols, amino acids, probiotics and other nutraceuticals.

Still, we are looking forward to its launching date in the internet as to provide more information about the company, products and compensation plan.

According to Vickie Haun, Elur’s founding associate and a leader in the network marketing industry, “Make it happen, Watch it happen or wonder what happened.”

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It helps if you’ve a natural flair for writing, or even story telling – the best salesmen always tell a good story. But if you’re neither of those, there are techniques you can use that will draw your reader in. I’m a fairly seasoned copywriter, but I’m still coming across clever sales techniques that hook a reader and get him to stay a little longer with the story you’re telling.

Here are ten of the most recognized strategies in the game.

Say it again

Most of us don’t like repetition. It gets on our nerves. And yet, the funny thing is, in a sales situation it’s kind of comforting. It starts to create ‘a ring of truth’ to what is being said.

Of course, you can do too much and you can do it in such a way you begin to confuse rather than persuade. So say it again in different ways, perhaps throwing in a story or example to support your point. For my money, this technique should be used sparingly. True, some people can be bludgeoned into submission, but you risk losing your reader if your repetition – and therefore your style – starts to get in the way of your communication. Point at the front, point repeated in the middle and end is absolutely enough on a sales page – and too much in an email!

In terms of seo, repetition will help raise the density of the keywords you are bidding on.

Get quickly to saying Why

‘Why should I read this, considering your offer? I don’t even know you. Why?’ That’s what a reader is thinking in his or her subconscious. Answer? Because. And what’s because all about? The benefits. The solution you’re providing. Your reader wants to see those within a few seconds of hitting your sales page or you’re toast. So for the ‘why’ side of your copy, you want to make use of bullet points and subheads so people can see at a glance the benefits you have waiting for them on the other side.

Your Why could also include ‘proof’ of what you’re saying is true. Personally, I get a little tired of seeing other people’s earnings as a screengrab – they strike me as slightly demeaning of the reader. At school, we called it showing off. Although every marketer will justify his showing off as ‘providing evidence’ for me this kind of thing is so ubiquitous as to be almost meaningless. To my mind, it should be self-evident from the website’s look and feel and the tone of voice that this person knows what he or she is talking about.

Say it with empathy

Let your reader know you’ve been in his or her situation. You understand his or her problem. You’ve been there, but with due diligence you’ve found a way out of your situation – the one your reader is still stuck in – and improved your life and NOW you want to pass on some of your knowledge to improve your reader’s life. Why? Because it feels good helping other people.

Writing with empathy also requires you to agitate your readers. Remind them of their own frustrations, get them a little rattled. We become more impulsive when we’re a little heated, don’t we. And when we get impulsive in a sales situation with think, ‘Hang it all!’ and reach for the credit card. Me, included!

Of course don’t forget to be on point for having the solution for the agitation you’ve created, and don’t go waffling on about irrelevant stuff just when you’re so close to closing anyway!

Say it with humor

By which I don’t mean crack jokes. I’m referring to the art of self-deprecation. What you’re doing here is you’re showing your readers that you have the self-awareness to see life not just from your own point of view. You might be an expert but you are not arrogant or smug. Which is equivalent to saying: you are probably trustworthy. I say, ‘probably’, because you still have to prove you are about to deliver great benefits along with your likeable demeanor;)

What do other people say?

In a word – testimonials. Quote your students, your team members, your friends – it doesn’t matter, really, no one’s going to check out your testimonial for its veracity, but if it looks good, your readers will buy into it. All but the most cynical will think, ‘Oh, he’s got fans, it must be OK!’

What do you say to ,000 a month and a better lifestyle?

That’s right, get your readers thinking optimistically about their future. This thing you buy now can actually bring you a better future should be one of your key messages, (especially with a high ticket item). Let’s cherish them that thought for a moment. But don’t overcook it, or you’ll start to lose credibility. Make ‘the dream’ sound entirely achievable not fantastical.

If you have abundant evidence of your Clickbank earnings, fine, although for my taste, I get a little tired of seeing other people’s earnings as a screengrab – they strike me as slightly demeaning of the reader. At school, we called it showing off. Although every marketer will justify his showing off as ‘providing evidence’ for me this kind of thing is so ubiquitous as to be almost meaningless. To my mind, it should be self-evident from the website’s look and feel and the tone of voice that this person knows what he or she is talking about.

Say, Welcome to the tribe

We all have an innate feeling of wanting to belong to a group, don’t we? Even better if that group presents itself as caring and knowledgeable. Key to this technique is getting your readers to ask themselves, ‘Where could I be in a year’s time if I joined this group?’And, just as importantly, ‘What will I have missed out on it if I don’t?’ Instil a little fear, but do it with subtlety (and empathy) or you will alienate your reader.

Say it out loud

Anticipate your readers’ objections. So say them out loud. It’s another form of empathy, isn’t it? You’re saying, ‘Hey, I know what you’re thinking, and I’ve thought about this too, but you know what…’

Say it like it’s a good story

Why do we love stories so much? Because they provide us with moments of escape, moments when we can identify with other people, moments when we can forgive and forget… The marketer’s story, if told well, and not at great length, can draw us in and let us be persuaded. The story somehow stands as something bigger than any of us, it has mythical weight, and we accept it as such. Our acceptance makes us receptive to being sold to.

Say it so they want more

This technique is particularly effective in an email to your subscribers. You introduce your subject, outline a few useful tips and then provide a link to website from where they can acquire more useful tips.

OK, so those were my top ten tips. What would you like to add to the pile?

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Firstly, when considering a product, check online for reviews. Chances are if you can not find a single person who has succeeded with it, it is either too new for your eyes or no one has been able to master it and recommend it.

Secondly, do not outlay any significant amount until you have had a chance to discover what the product actually does. I have had the misfortune of spending a substantial amount on something only to find out that I was not actually technologically savvy enough to use it or that it did not have a strategy that I could use for success. For this reason I thoroughly recommend free sites that allow try before you buy or a reduced fee trial period. Be sure to read the fine print and do not get caught out with a contract or subscription that you do not need or can not use. Ouch!

Go for products that have built-in training. If the person who made it can not be bothered to train you in it’s use, chances are that you won’t just work it out by chance. You would be surprised how many people use terms way above your level of knowledge. I used to Google every undefined term that I came across. This really helps understand what is going on.

Lastly, stick with one or two superior systems. If you take on dozens of new techniques at once you are guaranteed to end up feeling like you are in a amusement park ride that is stuck on hyper drive.

I hope this helps.

One of the most important training courses you’re going to have to take is advertising. The bottom line to any successful product is its marketing. It doesn’t matter if you’ve invented the greatest thing
since sliced bread. If nobody knows it exists, then you’re not going to make many sales. In addition to that, unless you can write ad copy that is going to knock people dead, you might as well not even bother.
We live in a world where people have seen it all and one it all. A ho hum ad isn’t going to get it done. As for the forms of advertising, you better learn everything you can about Google Adwords and other PPC
strategies, safelist advertising, FFA Hosting, traffic exchanges, solo ads, classified ads, etc. There are more ways to advertise on the Internet than Imelda Marcos has shoes. You better learn them all.

Another important thing to learn is how to put a product and web site together, unless you plan on promoting an already existing product. And even if you do, the real big money is going to be in creating your own business from scratch. You may not want to do this right away, but somewhere down the road (sorry Barry Manilow) you are going to want to
branch off into your own world where you have complete control of everything. To do this you will need to learn web design, packaging, ebook creation, and on and on. These courses alone can take you months
if not years. A good certified web designers course is at least six months long til completion. No, this won’t happen overnight.

Another important thing to learn involved actually running your business. You’re going to have income and expenses. And unless you live in an area of the world where your government doesn’t care about
these things, you’re going to have to learn how to track both. This will mean getting software to do the job for you, unless you want to spend hours with pen and paper. You’ll need to learn tax laws. Yes, there are specialized sites for all of these things. Some are free, some are not. If you want to learn home business tax laws from H&R Block, it’s going to cost you.

Another thing that most people don’t realize they will need to learn is how to deal with customers. The sale doesn’t end with the sale itself. There is always customer support. If somebody calls you up on
the phone or sends you an email, you’re going to want to have an answer for them regardless of what the question is. Yes, there are courses that teach you how to deal with people, one of the most famous being Dale Carnegie’s.

And this only scratches the surface of what you will need to learn online in order to successfully start and run a home based business. But if you take it one step at a time and put all the pieces together,
you will give yourself a very good chance of being successful.